Design is intelligence made visible.

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Design

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality